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Introducing is a new resource of information important to and about the cattle industry and lifestyle.’s information is both historical and pertinent in the cattle industry’s ever-changing climate. Valuable information can be the difference between profit and loss. is gathering some of the best resources available and putting them all in one place. Organized by category, helps ranchers to find the information that is both enjoyable to read as well as being able to provide information that ranchers need to make a profit in today’s market.

Fire & Ice

One family’s tale of how Mother Nature’s obstacles uncovered new opportunities for their ranch.
By Jill J. Dunkel

Fire and Ice. Two words that are almost polar opposites. Each can have beneficial effects, and yet each can wreck havoc for ranchers. In the last year, I have experienced the good and the bad of both.

If you told me how this story would unfold 20 months ago, I would have had my doubts. The morning of April 10, 2009, I arose with the sun to see a barren land. The old timers called it a moonscape. The day before, we had experienced a fire for the record books. It left a devastation nary a volunteer fire fighter had ever seen. Fueled by strong winds and an over abundance of dead, dried forage, the flames licked almost every inch of our land. Sucking out any available moisture as it roared across the ranch, the heat burned every inch of forage above ground, and then burned the dirt, the roots and any seedlings residing in the topsoil.

Livestock to Loan

Stocker operators can benefit from leasing cattle to horse operations
By Jill J. Dunkel

Ever watched a cutting horse compete? A horse and calf dual head-to-head, one trying to outwit the other. They appear to be involved in an intricate dance, back and forth, the horse never yielding to its bovine counterpart who simply wants to return to his buddies. It’s an exciting sport that draws in big crowds, top horsemen and high-dollar horses.

As a horse owner and livestock owner, watching a cutting event can be great entertainment and even provide a sense of pride watching these athletic horses demonstrate their superiority over a herd of cattle. But, as a livestock owner, have you ever thought that cutting could be a benefit to your cattle business? Perhaps you should.

A History of Dealing with Drought

The historic 6666 Ranch is part of the legendary Burnett Ranches, LLC, one of the oldest family-run ranches in Texas. Founded by Captain Samuel “Burk” Burnett in 1868 - when he purchased 100 head of cattle wearing the “6666” brand from Frank Crowley of Denton, Texas – Burnett Ranches today encompasses 275,000 acres near Panhandle and Guthrie in the Rolling Plains of Texas.

Durhams and then Herefords were introduced to improve the meat quality of the herd. These animals were considered to be among the finest cattle strains in the state. 

NCBA Invites Youth to Compete in 2013 Contests

DENVER — Helping young people prepare for future leadership roles in agriculture is a key part of ensuring the beef industry continues to be progressive. As part of its role in shaping the future of the cattle industry, the National Cattlemen’s Beef Association (NCBA) will host a number of youth contests at the 2013 Cattle Industry Convention and NCBA Trade Show. NCBA encourages all youth interested in agriculture to participate in the NCBA youth contests that will be held Feb. 6-9, 2013, in Tampa, Fla.

2013 National Beef Ambassadors Announced

Erin Morrison (Minnesota), Katie Stroud (California), Emma Jumper (Arkansas), Jacquelyn Brown (Oregon) and Chandler Mulvaney (Alabama) were chosen as the 2013 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the Beef Checkoff. 22 senior contestants ages 17-20, were judged in the areas of consumer promotion, classroom presentation, media interview technique and issues response at the event held in Sacramento, California.